Visual design : ninety-five things you need to know. Told in Helvetica and dingbats

Author

• Krause, Jim

Additional Author(s)

-

Publisher

San Francisco: New Riders, 2015

Language

English

ISBN

9780321968159

Series

Subject(s)

• GRAPHIC ARTS-HANDBOOKS, MANUALS, ETC.
• VISUAL COMMUNICATION

Notes

. . Index: p. 235-240

Abstract

Visual Design speaks design, through design, to designers, presenting 95 core design principles with concise text and a touch of visual wit. Author of the bestselling Index series on design basics, Jim Krause uses a combination of Helvetica and Dingbats to teach a wide range of design topics (both conceptually and compositionally related) in a one-topic-per-spread format. Using humor, practical tips, and inspiring visual examples, Krause makes it clear how each of the 95 axioms of effective design are relevant and applicable across all forms of visuals: print, Web, and fine arts.

Physical Dimension

Number of Page(s)

240 p.

Dimension

22 cm.

Other Desc.

ill.

Summary / Review / Table of Content

Setting the stage : Proportional considerations ; Defining boundaries ; Margins ; Columns ; Grids ; Defying the grid ; Backdrops ; Backdrop panels --
Filling spaces : Dynamic spacing ; Static placement ; Symmetry vs. asymmetry ; Aligning, and not ; The golden ratio ; Over and under ; Alternative orientations ; Minimalism ; Intentional complexity --
Directing the eye : Visual hierarchy ; Associations ; Framing ; Guiding with color ; Linework ; Pointing elements ; Flow and containment ; Cover and interior connections --
Delivering visuals : Graphic simplification ; Building with shapes ; Thematic imagery ; Effects ; Representational art ; Photography ; Cropping and containment ; Objects as windows --
Considering style : Consistency ; The character of a curve ; Appropriateness ; Value and conveyance ; The styles of others ; Mixing it up ; Conveyances of era --
Entertaining the eye : Visual texture ; Repetition ; Pattern ; Depth and illusion ; Perspective ; Callouts ; Intentional chaos --
Color awareness : Color perception ; Hue, saturation, and value ; Value over all ; Wheels of color ; Color associations ; Finalizing palettes ; Digital color tools --
Color and conveyance : Intense palettes ; Muting some, muting all ; Restraint and punch ; Energy through variety ; Color connectivity ; Working with limits --
Typography : Types of type ; Typographic voices ; Type and trend ; Seeing subtlety ; The spaces between ; Typographic hierarchy ; Typographic customization ; Assent, dissent --
Infusing with intangibles : The importance of theme ; Controlling conveyances ; Juxtaposition ; Evaluating audiences ; Assessing competition ; Brainstorming ; Banking ideas ; Question everything --
Avoiding unsightliness : Decide ; Be aware ; Establish pecking order ; Value values ; Mind tangents ; See with fresh eyes --
Practical matters : CMYK ; Processing printing know-how ; Paper ; Press checks ; Digital printing ; WYSIWYG? ; Is it safe yet? --
Inspiration and education : Learn from the greats ; Note, examine, comprehend ; Other worldly beasts ; Saving visuals ; Leave it alone ; Expand and evolve --
Glossary.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01347/17	741.6 Kra V	Library - 7th Floor	Available