Paul Rand, a Designer's art

Author

• Rand, paul

Additional Author(s)

-

Publisher

New York: Princeton Architectural Press, 2016

Language

English

ISBN

9781616894863

Series

Subject(s)

• RAND, PAUL, 1914-1996
• COMMERCIAL ARTS
• COMMERCIAL ARTS-STUDY AND TEACHING-INDONESIA

Notes

. .

Abstract

If Paul Rand was the most influential American graphic designer of the twentieth century, then Paul Rand: A Designer's Art is the most important on his work. A comprehensive collection of his most important and best-known designs, A Designer's Art gives unique insight into Rand's design process and theory. This new edition of Rand's classic monograph, long unavailable, meticulously re-creates the graphic quality of the original. It includes more than two hundred illustrations and twenty-seven essays, and a new afterword by Steven Heller. This book is required reading for anybody interested in modern design.

Physical Dimension

Number of Page(s)

xiv, 246 p.

Dimension

26 cm.

Other Desc.

ill.

Summary / Review / Table of Content

Art for art's sake --
The beautiful and the useful --
The designer's problem --
The symbol in visual communication --
Versatility of the symbol --
The trademark --
Seeing stripes --
Imagination and the image --
Integrating form and content --
Ideas about ideas --
The meaning of repetition --
The role of humor --
The rebus and the visual pun --
Collage and montage --
Yesterday and today --
Typographic form and expression --
Legibility and modernity --
The good old "neue typografie" --
Design and the play instinct --
Black black black --
The art of the package: tomorrow and yesterday --
The third dimension --
The complexity of color --
Word pictures --
The lesson of Cézanne --
Politics of design --
Integrity and invention.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02840/17	745.4092 Ran P	Library - 7th Floor	Available