How to use graphic design, to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world

Author

• Bierut, Michael

Additional Author(s)

-

Publisher

London: HarperCollins , 2015

Language

English

ISBN

9780062413901

Series

Subject(s)

• COMMERCIAL ART
• GRAPHIC ARTS

Notes

. .

Abstract

The first monograph, design manual, and manifesto by Michael Bierut, one of the world’s most renowned graphic designers—a career retrospective that showcases more than thirty-five of his most noteworthy projects for clients as the Brooklyn Academy of Music, the Yale School of Architecture, the New York Times, Saks Fifth Avenue, and the New York Jets, and reflects eclectic enthusiasm and accessibility that has been the hallmark of his career.
Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied and successful careers of any living graphic designer, serving a broad spectrum of clients as diverse as Saks Fifth Avenue, Harley-Davidson, the Atlantic Monthly, the William Jefferson Clinton Foundation, Billboard, Princeton University, the New York Jets, the Brooklyn Academy of Music, and the Morgan Library.
How to, Bierut’s first career retrospective, is a landmark work in the field. Featuring more than thirty-five of his projects, it reveals his philosophy of graphic design—how to use it to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world. Specially chosen to illustrate the breadth and reach of graphic design today, each entry demonstrates Bierut’s eclectic approach. In his entertaining voice, the artist walks us through each from start to finish, mixing historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for more than thirty-five years), working models and rejected alternatives, as well as the finished work. Throughout, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world.
Offering insight and inspiration for artists, designers, students, and anyone interested in how words, images, and ideas can be put together, How to provides insight to the design process of one of this century’s most renowned creative minds.

Physical Dimension

Number of Page(s)

320 p.

Dimension

26 cm.

Other Desc.

ill.

Summary / Review / Table of Content

How to be a graphic designer in the middle of nowhere : an introduction --
How to think with your hands : four decades of notebooks --
How to destroy the world with graphic design : American Institute of Graphic Arts --
How to have an idea : The International Design Center, New York --
How to transcend style : American Center for Design --
How to create identity without a logo : Brooklyn Academy of Music --
How to invent a town that was always there : Celebration, Florida --
How to work for free : Parallax Theater --
How to raise a billion dollars : Princeton University --
How to win a close game : New York Jets --
How to be good : The Good Diner --
How to run a marathon : the Architectural League of New York --
How to avoid the obvious : Minnesota Children's Museum --
How to avoid doomsday : Bulletin of the Atomic Scientists --
How to be fashionably timeless : Saks Fifth Avenue --
How to cross cultures : New York University Abu Dhabi --
How to behave in church : the Cathedral Church of St. John the Divine --
How to disorient an architect : Yale University School of Architecture --
How to put a big sign on a glass building without blocking the view : the New York Times Building --
How to make a museum mad : Museum of Arts and Design --
How to judge a book : covers and jackets --
How to make a mark : logotypes and symbols --
How to squash a vote : the voting booth project --
How to travel through time : Lever House --
How to pack for a long flight : United Airlines --
How to have fun with a brown cardboard box : Nuts.com --
How to shut up and listen : New World Symphony --
How to top the charts : Billboard --
How to convince people : Ted --
How to get where you want to be : New York City Department of Transportation --
How to investigate a murder : a wilderness of error --
How to be who you are : Mohawk Fine Papers --
How to get the passion back : American Institute of Architects --
How to make news : Charlie Rose --
How to set a table : The restaurants of Bobby Flay --
How to survive on an island : Governors Island --
How to design two dozen logos at once : MIT Media Lab --
How to save the world with graphic design : the Robin Hood Foundation's library initiative.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00192/18	741.6 Bei H	Library - 7th Floor	Available