Rebranding design

Author

Additional Author(s)

• Debit, Johan

Publisher

Mulgrave, Victoria: The Images Publishing Group Pty Ltd, 2017

Language

English

ISBN

9781864707212

Series

Subject(s)

• DESIGN-PICTORAL WORKS

Notes

. . Index: p. 294-295

Abstract

The business undergoing rebranding must ask the following questions: is this an appropriate time for such substantive work? Are we talking about a soft evolution or metamorphosis? Does this rebranding address a clearly identified problem, and can it represent a genuine asset for development? For designers, even if these questions remain central, other issues also arise: how to produce a distinctive project in the face of a profusion of branding works available online? How to produce relevant and appreciated work in a challenging economic and social environment? This book brings together some of the best rebranding projects in the world and addresses these key issues formally and with real substance. It places the crucial (and sometimes underestimated) role of the brand design into the developmental processes of companies, institutions or associations.

Physical Dimension

Number of Page(s)

295 p.

Dimension

29 cm.

Other Desc.

ill.

Summary / Review / Table of Content

Refreshing outdated brands --
Matching the development of the brand --
Attracting more/new audiences --
Strengthening identification.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00253/18	745.2 Reb	Library - 7th Floor	Available