Presumptive design : design provocations for innovatios

Author

• Frishberg, Leo

Additional Author(s)

• Lambdin, Charles

Publisher

Waltham, MA: Morgan Kauffman, 2016

Language

English

ISBN

9780128030868

Series

Subject(s)

• DESIGN--HUMAN FACTORS
• DESIGN-SOCIAL ASPECTS
• PRODUCT DESIGN
• QUALITY OF LIFE

Notes

. Bibliography: p. 395-407. Index: p. 409-414

Abstract

Everything you know about the future is wrong. Presumptive Design: Design Provocations for Innovation is for people “inventing” the future: future products, services, companies, strategies and policies. It introduces a design-research method that shortens time to insights from months to days. Presumptive Design is a fundamentally agile approach to identifying your audiences’ key needs. Offering rapidly crafted artifacts, your teams collaborate with your customers to identify preferred and profitable elements of your desired outcome. Presumptive Design focuses on your users’ problem space, informing your business strategy, your project’s early stage definition, and your innovation pipeline. Comprising discussions of design theory with case studies and how-to’s, the book offers business leadership, management and innovators the benefits of design thinking and user experience in the context of early stage problem definition. Presumptive Design is an advanced technique and quick to use: within days of reading this book, your research and design teams can apply the approach to capture a risk-reduced view of your future.
• Provides actionable approaches to inform strategy and problem definition through design thinking
• Offers a design-based research method to complement existing market, ethnographic and customer research methods
• Demonstrates a powerful technique for identifying disruptive innovation early in the innovation pipeline by putting customers first
• Presents each concept with case studies and exploration of risk factors involved including warnings for situations in which the technique can be misapplied

Physical Dimension

Number of Page(s)

xxxiv, 414 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

Cover;
Title Page;
Copyright Page;
Dedication;
Table of Contents;
Foreword;
Preface;
Why We're Excited About Presumptive Design;
Who Is This Book For?;
How to Use This Book;
Part 1: Context (the Why);
Part 2: Principles and Risks (the What);
Part 3: How-To Manual and Recipes (the How);
Appendices;
On a Personal Note;
Acknowledgments;
Part 1 -- Context;
Chapter 1 -- Introducing Presumptive Design;
Overview;
This Book's Value Proposition;
A Twist to the Familiar;
Agile Culture;
Participatory;
A High-Wire Act;
Rapid Prototyping;
The Five Principles of Presumptive Design;
Design to Fail. Create, Discover, Analyze; Make Assumptions Explicit;
Iterate, Iterate, Iterate;
The Faster You Go, the Sooner You'll Know; Have Fun!;
So, Why Bother?;
Chapter 2 -- PrD and Design Thinking;
Overview; Design Thinking;
A Brief Review of Design Thinking Models;
The IIT School of Thought, Charles Owen;
Vijay Kumar/Steve Sato Model;
Bill Buxton and Paul Laseau's Models;
The UK Design Council Double Diamond Diagram;
PrD and Sato's Design Thinking Model;
How PrD Accelerates Learning;
How PrD Differs from Traditional UCD;
The Traditional (Waterfall) UCD Cycle. The PrD (Agile) Approach;
Summary;
Chapter 3 -- PrD and an Agile Way of Business;
Overview;
The Changing Nature of Business Strategy;
An Agile Notion of Strategy;
Knowledge and Decision Frameworks;
Snowden's Cynefin Framework;
PrD in the Context of Unknowns ;
Disruptive Innovation and PrD;
Disruptive Innovation;
Increasing the Value of Ideas in the Innovation Funnel;
A Hypothetical Example;
PrD in a Culture of Agility;
A Culture of Agility;
PrD, Design Thinking, and Business Value;
Summary;

Part 2 -- Principles and Risks;
Chapter 4 -- Design to Fail; Overview. We're Going to Fail--It's a Question of When and by How Much;
Designing the Right Thing;
There's Nothing Wrong About Being Wrong;
We Seek Intelligent Failures;
Risk Factors;
Conclusion;
Summary;
Chapter 5 -- Create, Discover, Analyze; Overview; Begin at the End;
The Artifact Provokes Discovery;
Analyze What They Mean, Not Just What We Heard;
Taking the Low Road;
High-Fidelity Artifacts Look and Feel Like Finished Products;
Low-Fidelity Artifacts Cost Less;
Risk Factors;
Effort;
Reality,
Timidity, and Incrementalism;
Missing the Point;
Focusing on the Small;
Hiding in Plain Sight;
Diminished Value.
Chapter 6 -- Make Assumptions Explicit;
Overview; Revealing Assumptions Isn't Easy;
Discussing Solutions, not Assumptions;
Released Product is No Place to Learn What Stakeholders Need;
Nonsensical Artifacts Generate Useful Results;
Good Assumptions are Hard to Find;
Ass. U. Me--Implicit Assumptions Make Us All Look Stupid;
We Really Want to Believe;
We Don't Know Anybody Else's Assumptions Either;
Risk Factors;
Insincerity;
Not Getting to Yes;
Summary;
Chapter 7 -- Iterate, Iterate, Iterate!;
Overview; Iterating Is Not Wasted Effort;
Iteration Begins Day One.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00305/18	658.5752 Fri P	Library - 7th Floor	Available
2.	00448/18	658.5752 Fri P	Library - 7th Floor	Available