Making innovation work : how to manage it, measure it, and profit from it

Author

• Davila, Tony

Additional Author(s)

• Shelton, Robert D.
• Epstein, Marc J.
• Levine, Jeanne Glasser

Publisher

New Jersey: Pearson Education, 2013

Language

English

ISBN

9780133092585

Series

Subject(s)

• INDUSTRIAL MANAGEMENT
• TECHNOLOGICAL INNOVATIONS-MANAGEMENT
• ORGANIZATIONAL CHANGE-MANAGEMENT

Notes

. Bibliography: p. 307-332. Index: p. 333-348

Abstract

Profitable innovation doesn’t just happen. It must be managed, measured, and properly executed, and few companies know how to accomplish this effectively. Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy for effective innovation; how to structure an organization to innovate best; how to implement management systems to assess ongoing innovation; how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization. This updated edition refreshes the examples used throughout the book and features a new introduction that gives currency to the principles covered throughout.

Physical Dimension

Number of Page(s)

lii, 348 p.

Dimension

24 cm.

Other Desc.

-

Summary / Review / Table of Content

Ch. 1. Driving success : how you innovate determines what you innovate --
Ch. 2. Mapping innovation : what is innovation and how do you leverage it? --
Ch. 3. Choosing your destiny : how to design a winning innovation strategy --
Ch. 4. Organizing for innovation : how to structure a company for innovation --
Ch. 5. Management systems : designing the process of innovation --
Ch. 6. Illuminating the pathway : how to measure innovation --
Ch. 7. Rewarding innovation : how to design incentives to support innovation --
Ch. 8. Learning innovation : how do organizations become better at innovating? --
Ch. 9. Cultivating innovation : how to design a winning culture --
Ch. 10. Conclusion : applying the innovation rules to your organization.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00354/18	658.4063 Dav M	Library - 7th Floor	Available