Holistic retail design : reshaping shopping for the digital era

Author

• Teufel, Philipp

Additional Author(s)

• Zimmermann, Rainer

Publisher

Amsterdam: Frame Publishers, 2017

Language

English

ISBN

9789491727658

Series

Subject(s)

• STORES, RETAIL-DESIGN AND PLANS
• STORES, RETAIL-THEMES, MOTIVES

Notes

. . Index: p. 394-395

Abstract

Holistic Retail Design sets out a theory on the design of retail formats and shopping experiences. It introduces strategies in holistic constitution and the improvement of retail experiences across stationary, temporary, and digital customer touchpoints and intermediates between the consumer, the retail brand, and the products being offered. It features those strategies in a number of chapters and also includes international best practice cases.

Physical Dimension

Number of Page(s)

399 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

Market, warehouse, museum --
Strategy market --
Strategy in application --
Customer touchpoints --
Best practice.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00355/18	725.21 Teu H	Library - 5th Floor / 1smt	Checked Out [Returned: 20/12/2023]