Meet you at the cafe : beautiful coffee brands & shops
Author
Additional Author(s)
Lin, Shijian
Publisher
Hong Kong: Sendpoints Publishing Co,. Limited, 2017
Language
English
ISBN
9789887757221
Series
Subject(s)
BRANDING (MARKETING)
COFFEEHOUSES-DECORATION
COFFEEHOUSES-DESIGNS AND PLANS
Notes
. . Index: p. 254-255
Abstract
Today's cafes are the ultimate multi-use facility, part social gathering venue, part home office and study hall, they each have unique requirements based on the needs of their clientele. Perhaps first and foremost, a space is required that reflects their tastes and comfort level, but also provides quality goods and amenities. Consumer experience is paramount in this highly competitive environment and it takes a strong identity to stand out and capture market share. From interiors, to logos and packaging design, their branding must be cohesive and distinctive from those of competitors. Meet You at the Cafe presents some of the best cafe brands around the world with an illuminating history of both coffee and coffee shops.
