Marketing channel strategy 8th ed.

Author

• Palmatier, Robert W.

Additional Author(s)

• El-Ansary, Adel I.
• Stern, Louis W.

Publisher

New York: Routledge, 2015

Language

English

ISBN

9781292060460

Series

Subject(s)

• MARKETING CHANNELS

Notes

. . Index: p. 465-496

Abstract

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.

Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

This program will provide a better teaching and learning experience—for you and your students. Here’s how:
• Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines.
• Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized.
• Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

Physical Dimension

Number of Page(s)

496 p.

Dimension

24 cm.

Other Desc.

-

Summary / Review / Table of Content

Understanding channel strategies --
End-user analysis : segmenting and targeting --
Channel analysis : auditing marketing channels --
Make versus buy channel analysis --
Designing channel structures and strategies --
Retailing structures and strategies --
Wholesaling structures and strategies --
Franchising structures and strategies --
Cannel power --
Managing channel conflict --
Managing channel relationships.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00898/18	658.87 Pal M	Library - 7th Floor	Available