Analisa segmentasi pasar berdasarkan variabel gaya hidup dan kepribadian konsumen untuk menginap di hotel di Indonesia

Author

• Gunawan, Deviana

Additional Author(s)

• Setiawan, Monika Candra

Publisher

Surabaya: Fakultas Ekonomi Program Studi Manajemen Program Manajemen Perhotelan UK Petra, 2018

Language

Indonesian

ISBN

-

Series

Skripsi No. 33010739/MAN/2018

Subject(s)

• CUSTOMER RESEARCH
• HOTELS-MANAGEMENT
• STRATEGIC PLANNING
• HOTELS--MARKETING

Notes

• Appendix: p. 83-105

. Bibliography: p. 80-82.

Abstract

-

Physical Dimension

Number of Page(s)

xiii, 105 p.

Dimension

30 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01046/18	(T) MAN 33-0739	Library - 8th Floor	Available