Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Analisa segmentasi pasar berdasarkan variabel gaya hidup dan kepribadian konsumen untuk menginap di hotel di Indonesia

Author
  • Gunawan, Deviana
Additional Author(s)
  • Setiawan, Monika Candra
Publisher
Surabaya: Fakultas Ekonomi Program Studi Manajemen Program Manajemen Perhotelan UK Petra, 2018
Language
Indonesian
ISBN
-
Series
Skripsi No. 33010739/MAN/2018
Subject(s)
  • CUSTOMER RESEARCH
  • HOTELS-MANAGEMENT
  • STRATEGIC PLANNING
  • HOTELS--MARKETING
Notes
  • Appendix: p. 83-105
. Bibliography: p. 80-82.
Abstract
-
Physical Dimension
Number of Page(s)
xiii, 105 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01046/18(T) MAN 33-0739Library - 8th FloorAvailable

Similar Collection

by author or subject
Strategi customer relationship marketing PT. Tri Jaya Pratama Futures Surabaya dalam memberikan edukasi pada customer perusahaan
Implementing IT governance
Analisis strategi bersaing PT Kharisma Pandulima Elektronika Surabaya
Introduction of business analytics
Strategi public relations hotel satelit dalam menciptakan dan memelihara corporate identity
Analisa pengaruh corporate social responsibility terhadap brand image dan customer loyalty di Pop! Hotels Indonesia
Strategic human resource management
Analisa pengaruh motivasi kerja dan kompensasi terhadap kinerja karyawan F&B service departement di hotel X, Sawangan, Nusa Dua, Bali