Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Analisa pengaruh electronic word of mount (EWOM) terhadap minat reservasi budget hotel melalui citra merk sebagai variabel perantara

Author
  • Geman, Indra Trisakti
Additional Author(s)
  • Febrianza, Velly
Publisher
Surabaya: Fakultas Ekonomi Program Studi Manajemen Program Manajemen Perhotelan UK Petra, 2018
Language
Indonesian
ISBN
-
Series
Skripsi No. 33010741/MAN/2018
Subject(s)
  • MARKETING-MANAGEMENT
  • BRAND MANAGEMENT
  • BRANDING (MARKETING)
  • MARKETING-RESEARCH
  • HOTEL MANAGEMENT
Notes
  • Appendix: p. 83-119
. Bibliography: p. 67-82.
Abstract
-
Physical Dimension
Number of Page(s)
xii, 119 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01088/18(T) MAN 33-0741Library - 8th FloorAvailable

Similar Collection

by author or subject
Analisa pengaruh experiential marketing terhadap costumer satisfaction dan costumer loyalty The Light Cup di Surabaya Town Square
Perancangan strategi pemasaran dalam mempertahankan dan mengembangankan bisnis Toko Agung di kota Tanjung Selor Kalimantan Utara
Pengaruh service quality dan brand experience terhadap repurchase intention melalui brand image sebagai variabel intervening pada maskapai penerbangan Garuda Indonesia
Analisis promosi melalui sosial media, brand, awareness, purchase intention pada produk sepatu olahraga
Analisis aplikasi 7P pada usaha nasi kuning air putri di Ambon
Analisa efektifitas program promosi Top Gondola Kopi Kapal Api ditinjau dari peningkatan ekuitas merek dan minat beli: studi kasus di PT Fastrata Buana Surabaya
Management of environment-friendly inn in Ubud tourism resort
Personal branding