Pengaruh advertising effectiveness terhadap brand loyalty dengan brand awareness dan perceived quality sebagai variabel intervening pada traveloka

Author

• Putrihadi, Mega Ekklesia

Additional Author(s)

-

Publisher

Surabaya: FE Program Studi Magister Manajemen UK Petra, 2018

Language

Indonesian

ISBN

-

Series

Tesis No. 03020175/MM/2018

Subject(s)

• ADVERTISING
• STRATEGIC PLANNING
• MARKETING RESEARCH
• MARKETING
• BRAND LOYALITY

Notes

• Appendix: p. 118-123

. Bibliography: p. 112-117 .

Abstract

-

Physical Dimension

Number of Page(s)

xiv, 123 p.

Dimension

30 cm.

Other Desc.

-

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01369/18	(T2) MM 0175	Library - 8th Floor	Available