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Pengaruh advertising effectiveness terhadap brand loyalty dengan brand awareness dan perceived quality sebagai variabel intervening pada traveloka

Author
  • Putrihadi, Mega Ekklesia
Additional Author(s)
-
Publisher
Surabaya: FE Program Studi Magister Manajemen UK Petra, 2018
Language
Indonesian
ISBN
-
Series
Tesis No. 03020175/MM/2018
Subject(s)
  • ADVERTISING
  • STRATEGIC PLANNING
  • MARKETING RESEARCH
  • MARKETING
  • BRAND LOYALITY
Notes
  • Appendix: p. 118-123
. Bibliography: p. 112-117 .
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 123 p.
Dimension
30 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01369/18(T2) MM 0175Library - 8th FloorAvailable

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