This means this this means that : a user's guide to semiotics 2nd ed.

Author

• Hall, Sean

Additional Author(s)

-

Publisher

London: Laurence King Publishing Ltd, 2012

Language

English

ISBN

9781856697354

Series

Subject(s)

• SEMIOTICS
• SIGNS AND SYMBOLS

Notes

. Bibliography: p. 190-191.

Abstract

Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, seem mysterious and impenetrable. This introductory book decodes that mystery using visual examples instead of abstract theory. Read straight through or dipped into regularly, this book provides practical examples of how meaning is made in contemporary culture.

Physical Dimension

Number of Page(s)

192 p.

Dimension

26 cm.

Other Desc.

ill.

Summary / Review / Table of Content

Introduction --
Acknowledgments --
1. Signs and Signing --
Signifier and Signified --
Sign --
Icon --
Index --
Symbol --
Sender --
Intention --
Message --
Transmission --
Noise --
Receiver --
Destination --
Feedback --
2. Ways of Meaning --
Simile --
Metaphor --
Metonym --
Synecdoche --
Irony --
Lies --
Impossibility --
Depiction --
Representation --
3. Conceptual Structures --
Truth and Falsity --
Sameness and Difference --
Wholes and Parts --
Subjectivity and Objectivity --
Appearance and Reality --
Continuity and Discontinuity --
Sense and Reference --
Meaningful and Meaningless --
Problem and Solution --
4. Visual Structures --
Viewer and Image --
Ideal and Real --
Given and New --
Center and Margin --
Foreground and Background --
Proximity and Presence --
Before and After --
Past, Present, and Future --
Fast and Slow --
5. Textual Structures --
Readers and Texts --
Words and Images --
Functions --
Forms --
Placing --
Prominence --
Voices --
Intertextuality and Intratextuality --
Paratext and Para language --
6. Matters of Interpretation --
Concepts and Conceptions --
Connotation and Denotation --
Langue and Parole --
Combinations and Substitutions --
Tokens and Types --
Rule-following --
Conventions --
Classifications --
Understanding and Misunderstanding --
7. Framing Meaning --
Semantic Units --
Genres --
Styles --
Stereotypes --
Institutions --
Ideologies --
Discourses --
Myths --
Paradigms --
8. Stories and Storytelling --
Fact and Fiction --
Narratives --
Legends --
Characters and Personas --
Viewpoints --
Mysteries --
Tensions --
Turning points --
Resolutions --
Conclusion --
Bibliography --
Picture Credits.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01528/18	302.2 Hal T	Library - 7th Floor	Available