How to build a billion dollar app : discover the secrets of the most successful entrepreneurs of our time

Author

• Berkowski, George

Additional Author(s)

-

Publisher

London: Piatkus, 2014

Language

English

ISBN

9780349401379

Series

Subject(s)

• APPLICATION SOFTWARE-DEVELOPMENT
• ENTREPRENEURSHIP
• INTERNET SOFTWARE INDUSTRY

Notes

. Bibliography: p.427-447. Index: p.449-465

Abstract

Apps have changed the way we communicate, shop, play, interact and travel and their phenomenal popularity has presented possibly the biggest business opportunity in history.

In How to Build a Billion Dollar App, serial tech entrepreneur George Berkowski gives you exclusive access to the secrets behind the success of the select group of apps that have achieved billion-dollar success.

Berkowski draws exclusively on the inside stories of the billion-dollar app club members, including Instagram, Whatsapp, Snapchat, Candy Crush and Uber to provide all the information you need to create your own spectacularly successful mobile business. He guides you through each step, from an idea scribbled on the back of an envelope, through to finding a cofounder, building a team, attracting (and keeping) millions of users, all the way through to juggling the pressures of being CEO of a billion-dollar company (and still staying ahead of the competition).

If you've ever dreamed of quitting your nine to five job to launch your own company, you're a gifted developer, seasoned entrepreneur or just intrigued by mobile technology, How to Build a Billion Dollar App will show you what it really takes to create your own billion-dollar, mobile business.

Physical Dimension

Number of Page(s)

xiv, 465p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

George Berkowski is one of the masterminds behind one app on its way to breaking into this elite group --
Hailo --
the smartphone app which allows users to hail taxis from their mobile phones. In How to Build a Billion Dollar App, George draws on his experiences as Head of Product at Hailo, founder of internet dating startup WooMe (sold to Zoosk in 2011) and advisor to Fly Victor (the startup currently revolutionising --
and disrupting --
the private aviation industry) to show readers how to translate an idea for an app into a real world service, product and business.

Exemplar(s)

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