“The value of a leader is in his ability to play many roles: Bringing organisation and the people he lead to produce as much benefit for the stakeholders, they are the shareholders, employees, environment, the general public, and even for the nation. Lead by Heart is record of Michael D. Ruslim, CEO Astra 2005 - 2010 in assuming many leadership roles. Grasping the Astra’s philosophy Catur Dharma, Michael doesn’t only register quantitative achievement, but also qualitative, by balancing social performance with the environment. Through the program SATU Indonesia (One Indonesia), he even sparked the spirit of nation and character building. Warren Bennis, The Master of Leadership, said that successful Leadership is not about leading strictly or flexibly, sensitive or assertive, instead it’s in relation with a set of attributes that he creates from within himself. The first and the main one is character. Michael D. Ruslim,has fit into Warren Bennis’ definition. Moreover, he does it with heart.”