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Analisa pengaruh celebrity endorsement credibility pada iklan pocari sweat terhadap brand image dan attitude towards the brand

Author
  • Soeprapto, Herman
Additional Author(s)
-
Publisher
Surabaya: FE Program Studi Manajemen Program Manajemen Pemasaran UK Petra , 2018
Language
Indonesian
ISBN
-
Series
Skripsi No. 36020673/MAN/2018
Subject(s)
  • ADVERTISING
  • BRANDING (MARKETING)
  • CONSUMERS--ATTITUDES
Notes
  • Appendix: p. 54-59
. Bibliography: p. 47-53.
Abstract
-
Physical Dimension
Number of Page(s)
xiii, 59 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.03164/18(T) MAN 36-0673Library - 8th FloorUnavailable : Removed

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