Design thinking : new product development essentials from the PDMA

Author

Additional Author(s)

• Luchs, Michael G.
• Swan,K. Scott
• Griffin, Abbie

Publisher

Hoboken, New Jersey: John Wiley and Sons, Inc., 2016

Language

English

ISBN

9781119154273

Series

Subject(s)

-

Notes

. .

Abstract

Develop a more systematic, human-centered, results-oriented thought process
Design Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and decision-making in product development and beyond. The second in the New Product Development Essentials series, this book shows you how to bridge the gap between the strategic importance of design and the tactical approach of design thinking. You'll learn how to approach new product development from a fresh perspective, with a focus on systematic, targeted thinking that results in a repeatable, human-centered problem-solving process. Integrating high-level discussion with practical, actionable strategy, this book helps you re-tool your thought processes in a way that translates well beyond product development, giving you a new way to approach business strategy and more.
Design is a process of systematic creativity that yields the most appropriate solution to a properly identified problem. Design thinking disrupts stalemates and brings logic to the forefront of the conversation. This book shows you how to adopt these techniques and train your brain to see the answer to any question, at any level, in any stage of the development process.
• Become a better problem-solver in every aspect of business
• Connect strategy with practice in the context of product development
• Systematically map out your new product, service, or business
• Experiment with new thought processes and decision making strategies
You can't rely on old ways of thinking to produce the newest, most cutting-edge solutions. Product development is the bedrock of business —whether your "product" is a tangible object, a service, or the business itself — and your approach must be consistently and reliably productive. Design Thinking helps you internalize this essential process so you can bring value to innovation and merge strategy with reality.

Physical Dimension

Number of Page(s)

xviii, 431 p.

Dimension

-

Other Desc.

-

Summary / Review / Table of Content

A brief introduction to design thinking / Michael G. Luchs --
Part I: Design thinking tools. Inspirational design briefing / Søren Petersen, Jaewoo Joo ;
Personas : powerful tool for designers / Robert Chen, Jeanny Liu ;
Customer experience mapping : the springboard to innovative solutions / Jonathan Bohlmann, John McCreery ;
Design thinking to bridge research and concept design / Lauren Weigel ;
Boosting creativity in idea generation using design heuristics / Colleen M. Seifert, Richard Gonzalez, Seda Yilmaz, Shanna Daly ;
The key roles of stories and prototypes in design thinking / Mark Zeh --
Part II: Design thinking within the firm.
Integrating design into the fuzzy front end of the innovation process Giulia Calabretta, Gerda Gemser ;
The role of design in early-stage ventures : how to help start-ups understand and apply design processes to new product development / J.D. Albert ;
Design thinking for non-designers : a guide for team training and implementation / Victor P. Seidel, Sebastian K. Fixson ;
Develping design thinking ;
GE Healthcare's Menlo Innovation model / Sarah J.S. Wilner ;
Leading for a corporate culture of design thinking / Nathan Owen Rosenberg Sr., Marie-Caroline Chauvet, Jon S. Kleinman ;
Knowledge management as intelligence amplification for breakthrough innovations / Vadake K Narayanan, Gina Colarelli O'Connor ;
Strategically embedding design thinking in the firm / Pietro Micheli, Helen Perks --
Part III: Design thinking for specific contexts.
Designing services that sing and dance / Marina Candi, Ahmad Beltagui ;
Capturing context through service design stories / Katarina Wetter-Edman, Peter R. Magnusson ;
Optimal design for radically new products / Steve Hoeffler, Michal Herzenstein, Tamar Ginzburg ;
Business model design / John Aceti, Tony Singarayar ;
Lean start-up in large enterprises using human-centered design thinking : a new approach for developing transformational and disruptive innovations / Peter Koen --
Part IV: Consumer responses and values.
Consumer response to product form / Mariëlle E.H. Creusen ;
Drivers of diversity in consumers' aesthetic response to product design / Adèle Gruen ;
Future-friendly design: designing for and with future consumers / Andy Hines --
Part V: Special topics in design thinking.
Face and interface: richer product experiences through integrated user interface and industrial design / Keith S. Karn ;
Intellectual property protection for designs / Daniel Harris Brean ;
Design thinking for sustainability / Rosanna Garcia, PhD, Scott Dacko, PhD.

Exemplar(s)

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