Audience-citizens : the media, public knowledge and interpretive practice

Author

• Harindranath, Ramaswami

Additional Author(s)

-

Publisher

London: Sage Publications India Pvt Ltd, 2009

Language

English

ISBN

9788132108337

Series

Subject(s)

• DEMOCRACY
• INDIA
• MASS MEDIA
• POLITICAL--ASPECTS

Notes

• Includes bibliographical references and index

. .

Abstract

Audience-Citizens: The Media, Public Knowledge, and Interpretive Practice explores media and democracy from the audience perspective and provides a unique conceptual framework for the analysis of audiences, consumption and citizenship. The author develops a fresh approach towards the examination of media and politics in contemporary India and in the developing world. Though several audience studies have demonstrated links between interpretive practice and audience's socio-cultural contexts, there is little available literature on how these are related. This book explores how sociological and cultural factors affect interpretations of mediated knowledge. Using concepts from contemporary hermeneutics-in particular Gadamer-it examines the notion that understanding is irretrievably linked to the interpreter's socio-cultural positioning. The book also borrows Schultz's conceptual framework to explain the influence of socio-cultural factors on the capacity for understanding. On a micro level, the author focuses on the evaluation and interpretation of non-fiction programs by different audience groups in India. He explores the links between socio-cultural positioning of audiences, inequality of access to symbolic resources and cultural capital, and interpretation of television genres,all of which are crucial for dialogue and debate in a democracy.~publisher information

Physical Dimension

Number of Page(s)

1 online resource (vii, 272 pages)

Dimension

-

Other Desc.

-

Summary / Review / Table of Content

Introduction : media audiences, public knowledge and democracy --
Audiences and socio-cultural contexts --
Understanding 'understanding' : the hermeneutics of audience reception --
Exploring 'context' --
Documentary meanings and public knowledge --
Methodological reflections on 'cross-cultural' audience research --
Non-fiction and audience evaluations --
Ethnicity, multiculturalism and interpretive practice --
Making connections : media audiences and cultural citizenship --
Concluding comments.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00848/19	302.23 Har Aud	Online !	Available