Audience analysis

Author

• McQuail, Denis

Additional Author(s)

-

Publisher

London: Sage Publications Ltd, 1997

Language

English

ISBN

9781452233406

Series

Subject(s)

• MASS MEDIA-AUDIENCES

Notes

• Includes bibliographical references and index.

. .

Abstract

Denis McQuail provides a coherent and succinct account of the concept of ‘media audience’ in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view ‘from the audience’ as well as the view ‘from the media.’ McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. ~publisher information

Physical Dimension

Number of Page(s)

1 online resource (x, 166 p.)

Dimension

-

Other Desc.

-

Summary / Review / Table of Content

1. A Concept With a History --
2. The Audience in Communication Theory and Research --
3. Typologies of Audience --
4. Questions of Media Reach --
5. Principles of Audience Formation and Continuity --
6. Audience Practices: Social Uses of the Media --
7. Communicator-Audience Relations --
8. The Audience in Flux --
9. The Future of the Audience Concept.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00903/19	302.23 McQ A	Online !	Available