Entrepreneurship : ideas in action

Author

• Greene, Cynthia L.

Additional Author(s)

-

Publisher

Boston: South-Western Cengage learning, 2019

Language

English

ISBN

9781337904698

Series

Subject(s)

• ENTREPRENEURSHIP

Notes

. . Index: p. 417-434

Abstract

ENTREPRENEURSHIP: IDEAS IN ACTION 6E provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As students complete the chapters, they will develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start.

Physical Dimension

Number of Page(s)

xv, 434 p.

Dimension

28 cm.

Other Desc.

ill.

Summary / Review / Table of Content

1. Should You Become an Entrepreneur?
2. Entrepreneurs in a Market Economy.
3. Develop a Business Plan.
4. Identify and Meet a Market Need.
5. Market Your Business.
6. Distribution, Promotion, and Selling.
7. Select a Type of Ownership.
8. Locate and Set Up Your Business.
9. Plan and Track Your Finances.
10. Operations Management.
11. Human Resource Management.
12. Risk Management.
13. Management for the Future.Glossary.Index.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00932/19	658.11 Gre E	Library - 7th Floor	Available