Competitive quality and innovation

Author

• Maillard, Pierre

Additional Author(s)

-

Publisher

Hoboken, New Jersey: John Wiley and Sons, Inc., 2015

Language

English

ISBN

9781119137573

Series

Subject(s)

• ENGINEERING
• MANAGERIAL ECONOMICS
• TECHNOLOGICAL INNOVATIONS-MANAGEMENT
• TECHNOLOGY

Notes

• Includes bibliographical references and index (339-340)

. .

Abstract

The aim of this book is to present new quality practices adapted to the specifics of innovation processes in order to increase their chances of success while also facilitating support of the creators who are often put off by the constraints of traditional quality management methods.

Physical Dimension

Number of Page(s)

1 online resource (xxiv, 340 p.)

Dimension

-

Other Desc.

-

Summary / Review / Table of Content

The innovation concept --
Competitve quality of an innovation --
Competitive quality tactics --
The marketing quality of an innovation --
The "quality" fuel of an innovation --
The emitters of quality fuel --
Qualification of emitters --
Validation of marketing quality --
Supervision of emitters --
Monitoring perceived quality --
Ensuring benefits --
The role of the quality department.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01038/19	658.4038 Mai C	Online !	Available