Categorical statistics for communication research

Author

• Denham, Bryan E.

Additional Author(s)

-

Publisher

West Sussex: John Wiley & Sons Ltd, 2016

Language

English

ISBN

9781119407201

Series

Subject(s)

• COMMUNICATION RESEARCH--STATISTICAL METHODS.
• PSYCHOLOGY
• SOCIAL PSYCHOLOGY

Notes

• Includes bibliographical references and index

. .

Abstract

Categorical Statistics for CommunicationResearch presents scholars with a discipline-specific guide to categorical data analysis. The text blends necessary background information and formulas for statistical procedures with data analyses illustrating techniques such as log- linear modeling and logistic regression analysis.

Provides techniques for analyzing categorical data from a communication studies perspective
Provides an accessible presentation of techniques for analyzing categorical data for communication scholars and other social scientists working at the advanced undergraduate and graduate teaching levels
Illustrated with examples from different types of communication research such as health, political and sports communication and entertainment
Includes exercises at the end of each chapter and a companion website containing exercise answers and chapter-by-chapter PowerPoint slides

Physical Dimension

Number of Page(s)

1 online resource (xx, 270 p.)

Dimension

-

Other Desc.

ill.

Summary / Review / Table of Content

Front Matter (Pages: i-xx)
Introduction to Categorical Statistics (Pages: 1-11)
Univariate Goodness of Fit and Contingency Tables in Two Dimensions (Pages: 12-40)
Contingency Tables in Three Dimensions (Pages: 41-57)
Log‐linear Analysis (Pages: 58-89)
Logit Log‐linear Analysis (Pages: 90-118)
Binary Logistic Regression (Pages: 119-152)
Multinomial Logistic Regression (Pages: 153-170)
Ordinal Logistic Regression (Pages: 171-197)
Probit Analysis (Pages: 198-215)
Poisson and Negative Binomial Regression (Pages: 216-231)
Interrater Agreement Measures for Nominal and Ordinal Data (Pages: 232-254)
Concluding Communication (Pages: 255-258)
Chi‐Square Table (Pages: 259-260)
SPSS Code for Selected Procedures (Pages: 261-265)
Index (Pages: 266-270)

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01111/19	302.23021 Den C	Online !	Available