The PR masterclass : how to develop a public relations strategy that works

Author

• Singleton, Alex

Additional Author(s)

-

Publisher

West Sussex: John Wiley & Sons Ltd, 2015

Language

English

ISBN

9781118756225

Series

Subject(s)

• BUSINESS & ECONOMICS ADVERTISING & PROMOTION.
• PUBLIC RELATIONS

Notes

• Includes bibliographical references and index

. .

Abstract

"The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity - one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy."

Physical Dimension

Number of Page(s)

1 online resource (xviii, 190 p.)

Dimension

-

Other Desc.

-

Summary / Review / Table of Content

Front Matter (Pages: i-xviii)
CHAPTER 1 Why Public Relations Campaigns Fail—and How to Make Them Succeed (Pages: 2-21)
CHAPTER 2 How to Develop a Story Idea that Is Newsworthy (Pages: 24-47)
CHAPTER 3 How to Build and Maintain an Effective List of Journalists (Pages: 50-65)
CHAPTER 4 How to Write an Attention‐Grabbing Press Release (Pages: 68-96)
CHAPTER 5 Dealing with Incoming Media Enquiries (Pages: 98-108)
CHAPTER 6 How to Successfully Pitch a Letter (Pages: 110-127)
CHAPTER 7 Persuade the Public with Compelling Comment Articles (Pages: 130-146)
CHAPTER 8 The Secrets of Effective Television and Radio Appearances (Pages: 148-158)
CHAPTER 9 How to Choose an Agency or Consultant (Pages: 160-172)
CHAPTER 10 Future Learning (Pages: 174-179)
About The Author (Pages: 181)
Acknowledgements (Pages: 183-184)
Index (Pages: 185-190)

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01160/19	659.2 Sin T	Online !	Available