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Pengaruh faktor-faktor hedonic product dan self-expressive brand terhadap willingness to pay a premium dengan brand love pada toko ritel Zara

Author
  • Hermanto, Olivia Melisa
Additional Author(s)
-
Publisher
Surabaya: FE Program Studi Manajemen Program Manajemen Pemasaran UK Petra , 2019
Language
Indonesian
ISBN
-
Series
Skripsi No. 36020715/MAN/2019
Subject(s)
-
Notes
  • Appendix: p. 63-84
. Bibliografi: p. 59-62.
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 84 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01201/19(T) MAN 36-0715 PLibrary - 8th FloorAvailable

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