Riding the waves of culture : understanding diversity in global business 3rd ed.

Author

• Trompenaars, Fons

Additional Author(s)

• Hampden, Charles
• Turner

Publisher

New York: McGraw-Hill, 2012

Language

English

ISBN

9780071773089

Series

Subject(s)

• CORPORATE CULTURE-CROSS-CULTURAL STUDIES
• INTERCULTURAL COMMUNICATION
• COMPARATIVE MANAGEMENT
• MANAGEMENT-CROSS-CULTURAL STUDIES
• SOCIAL VALUES-CROSS-CULTURAL STUDIES

Notes

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Abstract

First published nearly 20 years ago, Riding the Waves of Culture became the standard guide to leading effectively in an international business context. Now, the third edition takes you beyond cross-cultural awareness and “issues” to help you take strategic advantage of cultural differences in the business environment. Leveraging their expansive cultural database as well as brand-new research findings, the authors explain how to build the skills, sensitivity, and cultural awareness necessary for managing effectively across cultural borders—and seize all the opportunities diversity brings to an organization.

Riding the Waves of Culture has been fully updated to include:

New chapters on partnerships, mergers, and acquisitions
New insight into cultural convergence
New perspectives on the dynamics of national culture and corporate culture
New ways to reconcile cultural differences, innovate, and apply servant leadership
New appendix material, including access to online learning system and self-tests ~back cover

Physical Dimension

Number of Page(s)

ix, 389 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01724/19	658.4 Tro R	Library - 7th Floor	Available
2.	01892/19	658.4 Tro R	Library - 7th Floor	Available