Feasibility Study: Startup & Sustainability will help a small business owner determine their market potential and develop a financial model that qualifies for funding. The Market Place segment reveals how to define a market area, appraise the demographics, select a target market, evaluate competition, analyze industry trends and compute market potential. The Financial Model segment illustrates how to define startup costs, develop a funding model estimate fixed expenses, set up a payroll budget, forecast sales, appraise your financial performance probabilities and assess your likelihood of loan approval.Feasibility Study: Startup & Sustainability is for a small business with 1 to 9 employees.
