Successful employee communications : a practitioner's guide to tools, models and best practice for internal communication
Author
Dewhurst, Sue
Additional Author(s)
Fitzpatrick, Liam
Publisher
London: Kogan Page, 2019
Language
English
ISBN
9780749498870
Series
Subject(s)
BUSINESS COMMUNICATION
COMMUNICATION IN MANAGEMENT
COMMUNICATION IN ORGANIZATIONS
Notes
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Abstract
Communicate change effectively and bring stability and clarity in difficult situations through insight and lessons from global brands including Unilever, John Lewis, HSBC, and KPMG, with this essential guide for anyone responsible for managing the communications around employee engagement, motivation, retention, and change management.
Communicating a company's goals, strategy, and tactics, change processes and brand values effectively within the workplace, makes a real difference to the success of any business. When handled professionally, it will have a positive impact on employee engagement, organizational culture, and performance.
This new book written by leading PR and internal communications experts shares the exclusive stories of leading practitioners across sectors and industries, including manufacturing, telecoms, pharmaceuticals, professional services, FMCG and more, to demonstrate the tools, models and practices that have overcome a variety of challenges in a range of organizations.
Explaining how to make the case for internal communications at all levels including:
-Advice on how to set objectives
-Selecting the right communication channel
-The best way to deliver tough messages
-How to evaluate and collect effective data
Successful Employee Communications delivers an essential and easy-to-follow framework for delivering engaging communication strategies that work.
