Marketing and leasing : retail

Author

• Hausknecht, Suzanne

Additional Author(s)

• Wallis, Mindy

Publisher

Chicago: Institute of Real Estate Management, 2015

Language

English

ISBN

9781572032330

Series

Subject(s)

• COMMERCIAL LEASES
• COMMERCIAL REAL ESTATE

Notes

. .

Abstract

Gaining knowledge of retail property characteristics and economic factors is necessary for the development of an effective marketing and leasing plan. As a property manager, you must be able to identify shopping center characteristics and the typical duties of the management and leasing staff.
Marketing and Leasing: Retail provides information on effective marketing and leasing tactics specific to retail properties that help achieve the right balance of retailers, increase retail traffic, and greater sales per square foot.
The following topics are covered:
- MARKET ANALYSIS. Regional and neighborhood demographics and psychographics, trade area mapping, market share analysis, and comparison grids for establishing average market minimum rent
- MARKETING STRATEGIES. Shopping center marketing tactics including brand development and social media
- ESSENTIALS OF THE LEASE. Key elements, retail lease provisions, concessions, and lease renewals
- LEASING STRATEGIES. Tenant mix and placement, broker commissions, and qualifying retailers

Physical Dimension

Number of Page(s)

-

Dimension

-

Other Desc.

-

Summary / Review / Table of Content

Cover
Title Page
Copyright
Half Title Page
Table of Contents
Acknowledgements
Introduction
Show Level Chapter 1: Getting Started
Show Level Chapter 2: Understanding Retailers
Show Level Chapter 3: Positioning Your Property
Show Level Chapter 4: Achieving the Right Tenant Mix
Show Level Chapter 5: Selling Your Space
Show Level Chapter 6: Making the Deal
Show Level Chapter 7: Marketing to Shoppers
Dig Deeper with Irem Resources
Appendix A: Sample Expenditures

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00197/20	332.6324 Hau M	Online !	Available