Atmospheric turn in culture and tourism : place, design and process impacts on customer behaviour, marketing and branding

Author

Additional Author(s)

• Pfister, Dieter
• Volgger, Michael

Publisher

Bingley, UK: Emerald Group Publishing Limited, 2019

Language

English

ISBN

9781838670702

Series

Advances in culture, tourism and hospitality research Vol. 16

Subject(s)

• TOURISM
• TOURISM INDUSTRY
• TOURISM--SOCIAL ASPECTS

Notes

• Emerald Business Management and Economics Ebooks 2019
• Includes index

. .

Abstract

ombining ideas of sustainable development, strategic marketing and branding with space design and architecture, this volume offers contemporary perspectives on the development and impact of 'atmospheric quality' in tourism and hospitality service situations. Topics discussed include: silent airports, ambient odours and, co-created atmospheres.

Physical Dimension

Number of Page(s)

1 online resource (xv, 339 pages)

Dimension

-

Other Desc.

-

Summary / Review / Table of Content

Prelims
Chapter 1: Introduction

Part 1: Atmosphere and Culture
Chapter 2: Philosophy of the Atmospheric Turn
Chapter 3: The Concept of Atmosphere from a Multidisciplinary Perspective
Chapter 4: Describing and Creating Atmospheres
Chapter 5: Architectural Governance and the Coordination of Building Culture: An Exploratory Reflection
Chapter 6: Enhancing Understanding: The Atmospheric Dimension of Communication as a Catalyst for Creating Deeper Human Understanding
Chapter 7: Changing Atmospheres: On the Duration and Exploration of Urban Experiences
Chapter 8: The Effects of Atmospheres
Chapter 9: Combining Brand Theory with Space and Atmosphere Theory

Part 2: Atmosphere in Tourism, Hospitality and Events
Chapter 10: Staging Genius Loci: Atmospheric Interventions in Tourism Destinations
Chapter 11: Travel Beautifully: The Role of Aesthetics in Experience Design
Chapter 12: Social Aspects of Tourism Atmosphere and Emotional Contagion in Destinations
Chapter 13: Atmospheric Turn and Digitisation as Chances for a Sustainable Destination Management
Chapter 14: From Flow Analysis to Shared Insight to Planning for Impact: The Development Campaign of Altdorf (CH)
Chapter 15: Does the Living Space Prevent Destination Development? The Bavarian Town of Eichstaett as a Space of Possibilities
Chapter 16: What Colour and Light Do in Service Atmospherics: A Neuro-Marketing Perspective
Chapter 17: In Search of Underwater Atmosphere: A New Diving World on Artificial Reefs
Chapter 18: Authenticity as a Contributor to Satisfaction with Arts Events: The Moderating Role of Involvement
Chapter 19: Extending a Festival’s Social Atmosphere Online: The Case of Fotografia Europea
Chapter 20: Silence as a Moment of Luxury: Insights from Contemporary Travellers Visiting Churches
Chapter 21: Capricornia: An Atmosphere of ‘Otherness’
Chapter 22: How Advertising E-Atmospherics Impact Consumer Behaviour: Evidence from True Field Experiments in Hospitality and Tourism
Index

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00279/20	338.4791 Atm	Online !	Available