Big ideas in public relations research and practice

Author

Additional Author(s)

• Frandsen, Finn
• Johansen, Winni
• Tench, Ralph
• Romenti, Stefania

Publisher

Bingley, UK: Emerald Group Publishing Limited, 2019

Language

English

ISBN

9781838675073

Series

Advances in public relations and communication management Vol. 4

Subject(s)

• KNOWLEDGE, THEORY OF
• PUBLIC RELATIONS

Notes

• Emerald Busines Management and Economics Ebooks 2019
• Includes index

. .

Abstract

Big Ideas can do many things. They are transformative and change the way we work and communicate in organizations and societies. As Big Ideas are dynamic, they can cross borders between disciplines to create new relationships between people, organizations and countries. In applying big ideas to public relations, this volume challenges how scholars and practitioners perceive and understand public relations within an organizational setting. In thinking about the 'bigger picture', the collection expands public relations research to include more theory-building, more cross-disciplinary research, and more innovation in practice.The 12 unique contributions from scholars based in Germany, Denmark, The Netherlands, France, Romania, the UK, Finland, Portugal and the USA explore the challenges surrounding communication, management and big ideas. Some of the topics discussed include: corporate identity, millennial engagement, strategic communication in the internationalization of firms, public relations in the start-up community and, social capital.

Physical Dimension

Number of Page(s)

1 online resource (xix, 193 p.)

Dimension

-

Other Desc.

-

Summary / Review / Table of Content

Prelims
How Strategic Communication Facilitates the Internationalization of Firms: A Situational Framework
When Data Is the Issue: Re-conceptualizing Public Relations for the Platform Economy
Entrancing Ourselves with YouTube: Emotion-producing Practices Amplify the Impact of Branded Video
Engaging Millennials in the Energy Transition
The New ‘Cat’ of the Internet: China’s Panda Diplomacy on Twitter
The Visual Turn: Corporate Identity as an Alternative Public Relations Tool
Strategic Communication Beyond Organizational Purposes: Lessons Learned from Organized Religion
‘We Don’t Need PR Yet’: Challenging Misconceptions of Public Relations in the Startup Community
How Do Public Relations Practitioners Build Social Capital?
The Big Idea of Employees as Strategic Communicators in Public Relation
Four News Media Roles Shaping Agenda-building Processes
Information, Misinformation, Disinformation: The Role of Communication Professionals in Liquid Modernity
Index

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00302/20	659.2 Big	Online !	Available