Global aspects of reputation and strategic management

Author

Additional Author(s)

• Deephouse, David
• Gardberg, Naomi
• Newburry, William

Publisher

Bingley, UK: Emerald Group Publishing Limited, 2019

Language

English

ISBN

9781787543133

Series

Research in global strategic management Vol. 18

Subject(s)

• CORPORATE IMAGE
• INTERNATIONAL BUSINESS ENTERPRISES-MANAGEMENT
• STRATEGIC PLANNING

Notes

• Emerald Business Management and Economics Ebooks 2019
• Includes index

. .

Abstract

Growing tensions and disagreements over globalization, as well as the role of multinational enterprises in the global economy, and competition among countries, has made the challenge of managing reputation across national institutional environments increasingly complex. Global Aspects of Reputation and Strategic Management addresses these critical strategic issues by exploring how country-level factors influence reputation development and how reputation obtained in one context can be transferred to another.


This volume of Research in Global Strategic Management addresses three broad themes - Managing a Global Reputation, National Context and Reputation, and Approaches to Reputation Measurement - and identifies opportunities for future research on global aspects of reputation and strategic management to inspire and strengthen this key area.

The complexity resulting from this multi-level exploration of reputation makes illuminating reading for researchers and scholars in the areas of international business, strategy and management, as well as for practitioners wanting to develop and implement an international strategy.

Physical Dimension

Number of Page(s)

1 online resource (xi, 274 p.)

Dimension

-

Other Desc.

-

Summary / Review / Table of Content

Prelims
Global Aspects of Reputation and Strategic Management
Section I Managing a Global Reputation
Global Reputation Management: Understanding and Managing Reputation as Shared Value across Borders
The Role of Values in the Creation and Maintenance of an Organization’s Reputation
Global Value Chains, Reputation, and Social Cooperation
Section II National Context and Reputation
Does Country Really Matter? Exploring the Contextual Effect of Individual Self-construal in Reaping the Relational Benefits of Customer-based Reputation
National Culture Characteristics for Managing Corporate Reputation and Brand Image Using Social Media
Economic Indicators Affecting the Media Reputation of a Country: The Case of Chile (1990–2015)
Section III The Nature of Reputation Measurement
Praemia Virtutis Honores? The Making of Global Reputations and the False Promise of Meritocracy
Why Do People Love Museums So Much? Empirical Evidence about the Stellar Reputations of Art Museums and What Companies Can Learn From It
The Reputation of Companies across Different Countries: Some Keys to Validating the Comparison of Results
Index

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00328/20	658.4012 Glo	Online !	Available