Transforming social media business models through blockchain

Author

• Upadhyay, Nitin

Additional Author(s)

-

Publisher

Bingley, UK: Emerald Group Publishing Limited, 2019

Language

English

ISBN

9781838673017

Series

Emerald points

Subject(s)

• BLOCKCHAINS (DATABASES)
• MASS MEDIA AND BUSINESS
• SOCIAL MEDIA--ECONOMIC ASPECTS

Notes

• Emerald Business Management and Economics Ebooks 2019
• Includes bibliographical references and index

. .

Abstract

Blockchain technology has the potential to disrupt and transform the social media business space, but the existing literature uses complex technical jargon that prevents practitioners from taking advantage of its full potential. Nitin Upadhyay overcomes this barrier and offers a uniquely accessible discussion of how blockchain can revolutionise social media business models. His book offers an up-to-date analysis of the real benefits, usage and operationalisation aspects of blockchain and provides a systematic framework for social media business transformation through blockchain technology, all while using a simple, practical terminology. Readers learn about the utility of the blockchain ecosystem, about the innovation value proposition available to social media platforms through blockchain and about how to develop, assess and evaluate change in social media business models. Ultimately, they learn how to utilise blockchain innovation to develop a decentralised, autonomous and distributed ecosystem within the social-media space. Transforming Social Media Business Models Through Blockchain is essential reading for stakeholders associated with social media, blockchain and management, including practitioners, leaders, and scholars working with industry partners.

Physical Dimension

Number of Page(s)

online resource (xiv, 84 p.)

Dimension

-

Other Desc.

-

Summary / Review / Table of Content

Prelims
1 Social Media Business Model
2 Blockchain
3 Challenges and Opportunities
4 Blockchain Value Proposition
5 Blockchain-based Social Media Enterprise
References

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00368/20	005.824 Upa T	Online !	Available