Advocacy and organizational engagement : redefining the way organizations engage

Author

• Bochenek, Lukasz M.

Additional Author(s)

-

Publisher

Bingley, UK: Emerald Group Publishing Limited, 2019

Language

English

ISBN

9781789734393

Series

Subject(s)

• ORGANIZATIONAL CHANGE--EUROPE
• ORGANIZATIONAL LEARNING--EUROPE

Notes

• Emerald Business Management and Economics Ebooks 2019
• Includes bibliographical references and index

. .

Abstract

In presenting a comprehensive overview on how to design and execute effective advocacy strategies for organizations, this book challenges the way organizational engagement used to be shaped. It proposes and provides tools for driving multilateral advocacy, where multiple actors and institutions cooperate together.For individuals, organizations and companies to be heard and have an impact, they need to cut through the noise by focusing on the quality and originality of their communications. This book analyzes the development of corporate communications and advocacy management within a number of contexts, including social media, marketing influencers, public relations and corporate social responsibility. To challenge the traditional perceptions of communications within companies and create a holistic approach to advocacy, Lukasz M. Bochenek blends theoretical reflection with practical implementation and provides the reader with management models, strategic advice, questionnaires and tools. This makes Advocacy and Organizational Engagement a beneficial read for both scholars and practitioners working in the field of organizational development and business strategy.

Physical Dimension

Number of Page(s)

online resource (xix, 209 p.)

Dimension

-

Other Desc.

-

Summary / Review / Table of Content

Prelims
Introduction – Why Advocacy? Why Now?
Chapter 1 What Is Advocacy and Why It Is Important?
Chapter 2 Strategic Advocacy Management – Looking for a Managerial Model
Chapter 3 From Philanthropy to Sustainability through CSR – What’s Next? Societal Context and Changing Role of the Companies
Chapter 4 Connecting with the Right Audiences for a Better Impact – Imperatives of the Influencer Marketing
Chapter 5 Defining a Conceptual Model for Advocacy Strategy Development
Chapter 6 Shaping and (Re-)defining the Discourse: Content Marketing in Advocacy
Chapter 7 Doing Good and Being Good or Simply Getting It Right – Corporate Crisis and Defensive Advocacy
Chapter 8 New Frontier for Advocacy – Toward an Experience-based Model of Engagement
Epilogue – What’s Next for Advocacy
References
Index

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00376/20	658.3124 Boc A	Online !	Available