Grow, build, sell, live : a practical guide to running and building an agency and enjoying it

Author

• Houghton, Richard

Additional Author(s)

• Manners, Crispin

Publisher

Bingley, UK: Emerald Group Publishing Limited, 2019

Language

English

ISBN

9781787568839

Series

PRCA practice guides

Subject(s)

• BUSINESS & ECONOMICS / MARKETING / GENERAL
• ENTREPRENEURSHIP

Notes

• Emerald Business Management and Economics Ebooks 2019
• Includes bibliographical references and index

. .

Abstract

Agency leaders spend the majority of their time on three areas - their people, clients and new business. These are all important levers for consultancy growth. But too often, agency owners forget two more essential tools for growth: attention to the numbers, and investment in their leaders. The consultancy leadership role can seem like an endless stream of fires to put out. It can leave leaders feeling as if their team, or their clients, are running their business rather than themselves. That's where this book comes in.Grow, Build, Sell, Live features practical and implementable advice and tools to address the day-to-day reality of running a successful agency. In addition to giving guidance on people, clients and new business, the book covers leadership and the numbers in detail to ensure leaders have the tools and knowledge to be in control.The content draws on proven approaches, helpful science and real-life examples to give practical recommendations to improve readers' ability to achieve the controlled growth which is essential to agency success. If you are thinking about starting your own agency; have started one and hit your first round of growing pains, or are a veteran looking for an exit, this book is for you. It will appeal to current and aspiring agency owners who want to understand and be conscious of their choices and take control of their agency.

Physical Dimension

Number of Page(s)

online resource (xiii, 176 p.)

Dimension

-

Other Desc.

-

Summary / Review / Table of Content

Prelims
Introduction Building a Great Agency – One Choice at a Time
Chapter 1 The Dangers of Travelling Hopefully and How a Purpose Becomes a Plan
Chapter 2 If You’re Running a People Business, Then Make People Your Business
Chapter 3 Culture Matters – It Will Determine How Fast You Succeed
Chapter 4 Successful Agencies Need Good Leaders
Chapter 5 Great Client Relationships Are Built on Respect Not Emotion
Chapter 6 Cobbler’s Children Is Cobblers – Why Marketing Matters?
Chapter 7 Making Your Innovation Choices Pay-off
Chapter 8 New Business – The Life Blood of All Agencies
Chapter 9 The Money Matters – It’s What Agencies Are Really About
Chapter 10 Make Sure the Business Is Good Enough to Sell – From Day One
References
Index

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00379/20	658.421 Hou G	Online !	Available