Go-to-market strategies for women entrepreneurs : creating and exploring success

Author

Additional Author(s)

• Crittenden, Victoria L.

Publisher

Bingley, UK: Emerald Group Publishing Limited, 2019

Language

English

ISBN

9781789732894

Series

Subject(s)

• BUSINESSWOMEN
• SUCCESS IN BUSINESS
• WOMEN-OWNED BUSINESS ENTERPRISES

Notes

• Emerald Business Management and Economics Ebooks 2019
• Includes index

. .

Abstract

Creating and Exploring Success
This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.

Physical Dimension

Number of Page(s)

online resource (xv, 294 p.)

Dimension

-

Other Desc.

-

Summary / Review / Table of Content

Prelims
Introduction: It’s in Our DNA
Part I Success Stories of Women Entrepreneurs
Mary Kay Ash: Keys to Success
De Nuestra Familia a La Suya: Amelia Ceja Bringing Wine to the People
Dame Anita Roddick: Transforming Personal Values and Strengths to Build an Empire
From Approval Junkie to Scrappy Entrepreneur: Faith Salie’s Personal Brand Success Story
Part II Gender Diversity Driving Innovation
Entrepreneurship, Innovation, and Creativity: Gendered Constructs or Equal Domains?
Are Business Incubators’ Ecosystems Inclusive of Women Entrepreneurs?
Shattering the Entrepreneurial Glass Ceiling through Social Media
Cognitive Ambidexterity: Successful Selling by Women Entrepreneurs
University Resources: How Prosperous Women Student Entrepreneurs Find their Success
Self-perceived Performance of Female-owned Firms and Male-owned Firms: Insights from Black and Mexican-American Entrepreneurs
Part III Hurdles in Global Markets
Women, Mothers, and Entrepreneurial Engagement in the Caribbean: The Challenge of Context
Technology and Self-efficacy: Empowering South Africa
Hispanic Americans: Building Social Capital across Generations
Social Self-efficacy and Digital Mediums: What Indian Women Entrepreneurs Say
Entrepreneurial Motivation and Firm Performance in Lebanon
Part IV Disruption Ripe Sectors
Longevity: The Future for Women, Entrepreneurship and Eldercare
Women in Family Firms: Unsung Heroes of Business-owning Families
Direct Selling: The Power of Women Helping Women
Women Entrepreneurs Rewriting the Value Proposition and Changing the Face of Sustainable Retailing
Part V Investing in Women
SheEO: How Reinventing the Ecosystem for Female Entrepreneurs Can Help Change the World
How Entrepreneurship Solves Women’s Ambition Problem
Women for Women in Entrepreneurship: Understanding the Role of Other Women for Women’s Entrepreneurship
Brand Matters: Leveraging the Power of Personal Branding to Achieve Professional Success
Growth-oriented Women Entrepreneurs: Strategies for Raising Money
Index

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00390/20	331.4 Got	Online !	Available