Employer branding for the hospitality and tourism industry : finding and keeping talent

Author

• Gehrels, Sjoerd

Additional Author(s)

-

Publisher

Bingley, UK: Emerald Group Publishing Limited, 2019

Language

English

ISBN

9781789730692

Series

Subject(s)

• HOSPITALITY INDUSTRY-MANAGEMENT
• HOSPITALITY INDUSTRY-PERSONNEL MANAGEMENT
• TOURISM-PERSONNEL MANAGEMENT

Notes

• Emerald Business Management and Economics Ebooks 2019
• Includes bibliographical references and index

. .

Abstract

This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector.

Physical Dimension

Number of Page(s)

online resource (xv, 196 p.)

Dimension

-

Other Desc.

-

Summary / Review / Table of Content

Prelims
Chapter 1 Introducing Employer Branding: Potential for the Hospitality and Tourism Industry
Chapter 2 Employer Branding – A Historical Perspective
Chapter 3 Sustainability and Employer Branding
Chapter 4 Hospitableness in Human Resources Management
Chapter 5 Pelican Hotels & Resorts’ Considerations for the Future
Chapter 6 Employees as the Brand: Internal Marketing at the Sanctuary Hotel
Chapter 7 Culture Influencing Employer Branding
Chapter 8 Developing Employer Branding in Pegasus Hotel
Chapter 9 Great Place to Work®
Chapter 10 Human Capital a Reality Check
Chapter 11 SMEs and Finding Well-educated Candidates
Chapter 12 Employer Branding Through Social Media and Websites
References
Index

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00407/20	647.940683 Geh E	Online !	Available