Fashion promotion : building a brand through marketing and cmmunication 1st ed.

Author

• Moore, Gwyneth

Additional Author(s)

-

Publisher

Lausanne: Fairchild Books, 2018

Language

English

ISBN

9781474218382

Series

Basics fashion management 02

Subject(s)

• FASHION MERCHANDISING
• PUBLIC RELATIONS
• INTERNET MARKETING

Notes

. .

Abstract

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations.

From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.

Physical Dimension

Number of Page(s)

1 online resource (184 p.)

Dimension

-

Other Desc.

ill.

Summary / Review / Table of Content

Front matter
1. Industry And Context 8–35
2. Marketing 36–67
3. Media and PR 68–93
4. Creating the Vision 94–121
5. Digital Fashion 122–147
6. Collaboration And Connection 148–165
Back matter

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00056/21	687.0688 Moo F	Online !	Available