Idea generation 1st ed.

Author

• Leonard, Neil

Additional Author(s)

• Ambrose, Gavin

Publisher

Lausanne: AVA Publishing SA, 2018

Language

English

ISBN

9781350088689

Series

Basics graphic design 03

Subject(s)

• GRAPHIC ARTS

Notes

. .

Abstract

Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.

Physical Dimension

Number of Page(s)

1 online resource (200 p.)

Dimension

-

Other Desc.

ill.

Summary / Review / Table of Content

Front matter
1. Basic principles 8–41
2. Creative thinking 42–77
3. Audience and context 78–105
4. Practical idea generation 106–135
5. Developing and informing ideas 136–155
6. Application 156–185
Back matter

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00062/21	741.6 Leo I	Online !	Available