Format for graphic designers 3rd ed.

Author

• Ambrose, Gavin

Additional Author(s)

• Harris, Paul

Publisher

London: Bloomsbury Visual Arts, 2019

Language

English

ISBN

9781474299053

Series

Subject(s)

• COMMUNICATION IN DESIGN
• GRAPHIC ARTS

Notes

. .

Abstract

From traditional print to digital formats for mobile phones and tablets, this book provides a clear introduction to the creative use of format in graphic design. Using 200 inspirational examples from contemporary international designers, Format for Graphic Designers guides the student through the role of format in both the purpose and the narrative of a design. The authors look at the physical aspects of formats - traditional and experimental, print and digital - to explore innovative solutions and, through case studies, explore how and why professional designers choose particular formats for a job. Covering everything from books and magazines, point-of-purchase displays, packaging, direct mail, brochures, and screen-based formats, the new edition illuminates this critical element of design practice for students, and provides them with a solid foundation on which to build their own designs.

Physical Dimension

Number of Page(s)

1 online resource (208 p.)

Dimension

-

Other Desc.

ill.

Summary / Review / Table of Content

Front matter
Introduction
6–9
1. Purpose and narrative 10–31
2. Context 32–69
3. Printed media 70–111
4. Folding 112–143
5. Binding 144–169
6. Print and finish 170–203
Back matter

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00125/21	741.6 Amb F	Online !	Available