Inside art direction : interviews and case studies 1st ed.

Author

• Brower, Steven

Additional Author(s)

-

Publisher

London: Fairchild Books, 2018

Language

English

ISBN

9781474223591

Series

Subject(s)

• CREATIVE THINKING
• PRODUCT DESIGN

Notes

. .

Abstract

For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? Inside Art Direction answers all these questions for design students and professionals alike.

Through interviews with 18 art directors working in a range of different industries from books and magazines to music and film to web and app design, students learn about how they got to where they are, what the art director's job really entails, and receive advice about the future of art direction. In the 28 case studies, illustrators, art directors and editors discuss specific assignments that they worked on, how they came up with ideas and the process of getting to the final result.

With practical, hands-on advice, tips and art direction assignments that students can try out, Inside Art Direction provides insights about this fascinating field.

Physical Dimension

Number of Page(s)

1 online resource (232 p.)

Dimension

-

Other Desc.

ill.

Summary / Review / Table of Content

Front matter
1. Advertising, Branding, and Packaging 16–69
2. Newspapers and Magazines 70–139
3. Book Publishing 140–167
4. Motion, Film, and Theater 168–185
5. Music and Social Media 186–195
6. Working With Others 196–219
Back matter

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00129/21	658.5752 Bro I	Online !	Available