Introduction to graphic design : a guide to thinking, process and style 1st ed.

Author

• Sherin, Aaris

Additional Author(s)

-

Publisher

London: Bloomsbury Visual Arts, 2018

Language

English

ISBN

9781474223560

Series

Subject(s)

• COMMERCIAL ART
• GRAPHIC ARTS

Notes

. .

Abstract

For a great foundation as a graphic design student, look no further than Aaris Sherin's Introduction to Graphic Design. Sherin will introduce you to the formal structure of graphic design, so you can understand and utilise the main techniques of your chosen profession, and learn how they apply to print and screen-based projects. Whether you need to conceptualise a new poster, develop an exciting advertisement, structure an app or create eye-catching signage, chapters can be read in any order you choose, depending on which area you wish to concentrate.

Whatever your approach, you'll be encouraged to use critical thinking, visual exploration and understand the special relationship graphic designers have to creative problem solving. There are also chapters devoted to imagery, color, and typography, using a thematic approach to creative problem-solving. With over 500 images showing examples from international designers, helpful diagrams, highlighted key terms and concepts, Design in Action case studies, exercises and chapter-by-chapter Dos and Don'ts, Introduction to Graphic Design will give newcomers to graphic design the confidence to give visual form to concepts and ideas

Physical Dimension

Number of Page(s)

1 online resource (240 p.)

Dimension

-

Other Desc.

ill.

Summary / Review / Table of Content

Front matter
1. Overview of the Field 8–25
2. Concepts and Ideas 26–53
3. Form and Space 54–83
4. Working with Color 84–113
5. Typography 114–149
6. Using and Creating Imagery 150–177
7. Layout and Arrangement 178–207
8. Context and Production 208–229
Back matter

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00131/21	741.6 She I	Online !	Available