Kiss and sell: writing for advertising : redesigned and rekissed 1st ed.

Author

• Sawyer, Robert

Additional Author(s)

-

Publisher

Lausanne: AVA Publishing SA, 2018

Language

English

ISBN

9782940476091

Series

Required reading range

Subject(s)

• ADVERTISING
• ADVERTISING COPY

Notes

. .

Abstract

Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, example and advice from leading players in the advertising world offer the aspiring professional important insight and meaningful guidance. Detailed explanations outline the aims of various work and how it was achieved.

As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining the campaigns here, youll see why writing copy is as much a craft as it is an art, and, along the way, you'll learn how to succeed in this glamorous but cutthroat industry.

Physical Dimension

Number of Page(s)

1 online resource (182 p.)

Dimension

-

Other Desc.

ill.

Summary / Review / Table of Content

Front matter
1. What is Copywriting? 12–27
2. Elements of Copy 28–39
3. Writing Copy 40–159
4. Interactive Channels 160–165
5. Brochures and Other Long Forms 166–175
6. Names and Naming 176–181
Back matter

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00132/21	659.132 Saw K	Online !	Available