The Fashion show : history, theory and practice 1st ed.

Author

• Stark, Gill

Additional Author(s)

-

Publisher

London: Bloomsbury Visual Arts, 2018

Language

English

ISBN

9781474208482

Series

Subject(s)

• ADVERTISING--FASHION
• FASHION SHOWS

Notes

. .

Abstract

Take up your all-access pass to one of the most dynamic areas of the international fashion industry. Lavishly illustrated and packed with industry insights, The Fashion Show is the must-have guide to showing off a collection.

You will learn about:

The context of the fashion show and its significance for brands, designers, journalists and others working in the fashion industry; How a fashion show is produced, everything from agreeing a vision to casting the models to setting up backstage; What happens on show day, and how to use the impact of your show.

Future fashion designers, fashion marketers, fashion managers, fashion PRs – and creative practitioners looking to learn more about this fascinating part of the industry, you are cordially invited to join Gill Stark in the front row of The Fashion Show.

Physical Dimension

Number of Page(s)

1 online resource (210 p.)

Dimension

-

Other Desc.

ill.

Summary / Review / Table of Content

Front matter
1. The evolution of the fashion show 8–43
2. Contemporary contexts of the fashion show 44–81
3. Marketing and communications 82–113
4. Creating a spectacle: Planning a fashion show 114–159
5. Show day 160–187
6. After the show 188–203
Back matter

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00172/21	746.92 Sta F	Online !	Available