The Fundamentals of graphic design 2nd ed.

Author

• Ambrose, Gavin

Additional Author(s)

• Harris, Paul
• Ball, Nigel

Publisher

London: Bloomsbury Visual Arts, 2019

Language

English

ISBN

9781474270304

Series

Fundamentals

Subject(s)

• COMMERCIAL ART
• GRAPHIC ARTS

Notes

. .

Abstract

The Fundamentals of Graphic Design explores key aspects of design, including typography, art direction, production and finishing, environmental design, and self-promotion. It also examines the broader implications of graphic design, including social responsibility, its role in art and its future.

The book places graphic design in its socio-historical context, discussing its influences and development. It is an ideal guide for anyone starting out or seeking a role in the world of graphic design.

Physical Dimension

Number of Page(s)

1 online resource (192 p.)

Dimension

-

Other Desc.

ill.

Summary / Review / Table of Content

Front matter
1. Graphic design as a discipline 8–21
2. Influences and creative elements 22–69
3. The graphic design process 70–105
4. Delivering the message 106–135
5. Procuring work 136–145
6. The production process 146–174
Back matter

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00183/21	741.6 Amb F	Online !	Available