Visual communication : from theory to practice 1st ed.
Author
Baldwin, Jonathan
Additional Author(s)
-
Publisher
Lausanne: AVA Publishing SA, 2018
Language
English
ISBN
9781350088788
Series
Subject(s)
VISUAL COMMUNICATION
Notes
. .
Abstract
Visual Communication: From Theory to Practice explores how cultural theory can be applied to the real-world practice of graphic design. Theories are presented and then discussed by designers such as Neville Brody, Michael Bierut, Erik Spiekermann and Joan Farrer.
Issues such as mass culture, political design and semiotics are all debated, making this a unique companion to theory and culture modules on any undergraduate degree course in graphic design. Visual Communication helps students to develop sound critical judgment and informed strategies for the conception of new ideas that accurately reflect the current zeitgeist.
Physical Dimension
Number of Page(s)
1 online resource (i, 193 p.)
Dimension
-
Other Desc.
ill.
Summary / Review / Table of Content
Front matter
1. Communication 18–70
2. Culture 71–126
3. Conflict 127–184
Back matter
