Norman Bel Geddes : American design visionary 1st ed.

Author

• Maffei, Nicolas P.

Additional Author(s)

-

Publisher

London: Bloomsbury Academic, 2019

Language

English

ISBN

9781474284608

Series

Cultural histories of design

Subject(s)

• DESIGNERS
• GEDDES, NORMAN BEL, 1893-1958

Notes

. .

Abstract

Norman Bel Geddes has long been considered the ‘founder’ of American industrial design. During his long career he worked on everything from theatre design, world fairs and cars to houses and product and packaging design.

Nicolas P. Maffei’s magisterial biography draws on original material from the archive at the Harry Ransom Center, University of Texas at Austin, and places Bel Geddes’ work within the fast-changing cultural and intellectual contexts of his time. Maffei shows how Bel Geddes’ futuristic but pragmatic style – his notion of ‘practical vision’ – was central to his work, and highly influential on the professional practice of American industrial design in general.

Physical Dimension

Number of Page(s)

1 online resource (xviii 181 p.)

Dimension

-

Other Desc.

ill.

Summary / Review / Table of Content

Front matter
Introduction 1–10
1. Becoming a Practical Visionary: Bel Geddes’s Youth and Early Career 11–31
2. Transforming Audiences: Stage Design to Industrial Design 31–57
3. Horizons: Publicizing the Visionary Designer 57–87
4. A Machine-Age Architecturalist: Planning the Factory, Service Station, and the Mass-Produced Home 87102
5. Streamlining: From Imagined Ideal to Commercial Reality 103–128
6. Consumer Research: Imagining the Ideal Consumer, Developing a Popular, Modern Aesthetic 129–142
7. The Production and Consumption of Model Worlds: Futurama and “War Maneuver Models” Exhibition, 1937–1944 143–181

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00269/21	745.2092 Maf N	Online !	Available