Testing business ideas

Author

• Bland, David J

Additional Author(s)

• Osterwalder, Alex

Publisher

Hoboken, New Jersey: John Wiley & Sons, 2020

Language

English

ISBN

9781119551447

Series

Subject(s)

• CONSUMERS--RESEARCH
• NEW PRODUCTS
• STRATEGIC PLANNING

Notes

. . Index: p. 340-348

Abstract

A practical guide to effective business model testing

7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.

Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.

Testing Business Ideas uses an engaging 4-color format to:

- Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas
- Close the knowledge gap between strategy and experimentation/validation
- Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas

A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

Physical Dimension

Number of Page(s)

xiii, 348 p/

Dimension

19 cm

Other Desc.

ill.

Summary / Review / Table of Content

1 Design
Design the Team p. 3
Shape the Idea p. 15
2 Test
Hypothesize p. 27
Experiment p. 41
Learn p. 49
Decide p. 59
Manage p. 65
3 Experiments
Select an Experiment p. 91
Discovery p. 101
Validation p. 231
4 Mindset
Avoid Experiment Pitfalls p. 313
Lead through Experimentation p. 317
Organize for Experiments p. 323
Afterword p. 329

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00274/21	658.4034 Bla T	Library - 7th Floor	Available