Reading graphic design in cultural context 1st ed.

Author

• Lees-Maffei, Grace

Additional Author(s)

-

Publisher

London: Bloomsbury Visual Arts, 2020

Language

English

ISBN

9781474293808

Series

Subject(s)

• GRAPHIC ARTS--SOCIAL ASPECTS

Notes

. .

Abstract

Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts.

Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalization, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.

Physical Dimension

Number of Page(s)

1 online resource (xii, 224 p.)

Dimension

-

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00290/21	741.6 Lee R	Online !	Available