Transmedia in Asia and the Pacific
: industry, practice and transcultural dialogues 1st ed.
Author
Additional Author(s)
Gilardi, Filippo
Lam, Celia
Publisher
Singapore : Springer Singapore, 2021
Language
English
ISBN
9789811578571
Series
Palgrave series in Asia and Pacific studies
Subject(s)
COMMUNICATION
MASS MEDIA
Notes
. .
Abstract
This book examines transmedia practices in the Asia and Pacific region. Transmedia is a form of storytelling where multiple platforms are used to tell a common story. This is normally used to tell complex fictional stories—Star Wars—, to cover complex events—2014 Winter Olympic Games in Sochi—, or to involve a big audience such as in the case of advertisements—Coca-Cola-Happiness Factory “Open Happiness”. This volume explores the current status of the transmedia phenomenon and its specific characteristics in countries from the Asia and Pacific Region through diverse case studies. It provides a key resource for scholars and educators in the Asia Pacific and beyond, who seek diverse examples with which to improve understanding of the Transmedia phenomenon and the inclusiveness of media and communication curricula.
Chapters “Chapter 1-Introduction to Transmedia in Asia and the Pacific, Chapter 13 -Teaching Transmedia in China: Complexity, Critical Thinking, and Digital Natives and Chapter 14-Conclusions” are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
