Global strategic management 4th ed

Author

• Lasserre, Philippe

Additional Author(s)

-

Publisher

London: Palgrave Macmillan, 2018

Language

English

ISBN

9781137584588

Series

Subject(s)

• INTERNATIONAL BUSINESS ENTERPRISES--MANAGEMENT
• STRATEGIC PLANNING

Notes

. .

Abstract

Thoroughly revised and updated, this fourth edition of Lasserre’s popular core textbook is a user-friendly introduction to planning and making decisions for businesses on a global scale. The numerous case studies and examples feature established multinational companies and SMEs still developing their international presence. The book blends academic rigor and a practical approach in a comprehensive guide to understanding strategic management in a global environment. Written by a world-renowned professor of strategy and international business, this new edition confirms Global Strategic Management as one of the most accessible, engaging texts on the market, one which students enjoy and find easy to learn from.This is an essential textbook for MBA, Executive MBA and post-experience students studying global strategic management. In addition, it is an ideal text for undergraduate and postgraduate students studying global or international strategic management, or international business.

Physical Dimension

Number of Page(s)

xl, 489 p.

Dimension

26 cm

Other Desc.

ill.

Summary / Review / Table of Content

- The process of globalisation
- Globalisation of markets and competition
- Managing globally
- Global marketing
- Global operations
- Global innovation
- Cross-cultural management
- Global human resource management
- Global financial management
- Broad issues in globalisation
- Emerging global players
- The social responsibility of the global firm
- Global trends

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01044/21	658.4012 Las G	Library - 7th Floor	Available